Luxury Real Estate: Membership DOES matter!

admin | Jan. 2, 2018

Can any agent sell a Luxury Home?

These days everyone seems to have some sort of designation after their name. You almost need a specialized dictionary to figure out what they mean. So, are these designations really important?

In the world of real estate, these designations let you know that an agent has taken the time to further their education to help serve your needs better.  If you’ve made the decision to buy or sell a luxury home, you might want to look for a real estate professional who has acquired the Certified Luxury Home Marketing Specialist™ (CLHMS) designation. These agents have had to meet strict education requirements and demonstrate a successful track record in luxury home sales in the top 10% of their market.  They are the experts in luxury real estate.

It’s Not Easy

The level of difficulty does increase though when selling a luxury home.  With the increasing level of difficulty comes an increased level of expertise that is required to sell a luxury home. This is where the tools and skills learned with this certification is crucial.  The CLHMS designation assures affluent buyers and sellers that a real estate professional has the knowledge, experience and unique skills to meet their needs.

Another benefit of choosing an agent with a CLHMS designation is their access to an extensive network of luxury agents internationally who share ideas and referrals.  With a luxury property it’s important to have the maximum amount of exposure possible.

Many real estate companies also offer special recognition to their agents who work successfully in the luxury real estate market. You should also enquire about any special luxury marketing programs that the company provides. RE/MAX, for example, features a luxury-home marketing program called The RE/MAX Collection for affluent home buyers and sellers around the world.

So, the next time you’re searching for a real estate agent to help you buy or sell a luxury home, make sure you look beyond their country club membership or the kind of car they drive and ask if they have a CLHMS designation.  Those simple five letters will help lend credibility to their claims of being a luxury real estate marketing specialist.



The Deutschmann Team – Your Certified Luxury Home Marketing Specialists

Did you know that the Deutschmann Team specializes in luxury home sales? Becky Deutschmann has acquired the CLHMS designation and is also a member of the Million Dollar Guild.  She would be happy to meet with you to discuss her team’s custom marketing plans and unique sales and marketing strategies that they have developed specifically for this market. Her track record speaks for itself… in 2016 she closed more $1,000,000+ real estate transactions than any other real estate agent in Kitchener, Waterloo, and Cambridge!


Luxury Home

Luxury Home

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