Luxury Real Estate: Membership does have its privileges

admin | Nov. 13, 2016


These days everyone seems to have some sort of designation after their name. You almost need a specialized dictionary to figure out what they mean. So, are these designations really important?

In the world of real estate, these designations let you know that an agent has taken the time to further their education to help serve your needs better.  If you’ve made the decision to buy or sell a luxury home, you might want to look for a real estate professional who has acquired the Certified Luxury Home Marketing Specialist™ (CLHMS) designation. These agents have had to meet strict education requirements and demonstrate a successful track record in luxury home sales in the top 10% of their market.  They are the experts in Luxury Real Estate.

Many real estate companies also offer special recognition to their agents who work successfully in the luxury real estate market. You should also enquire about any special luxury marketing programs that the company provides. RE/MAX, for example, features a luxury-home marketing program called The RE/MAX Collection for affluent home buyers and sellers around the world.

So, the next time you’re searching for a real estate agent to help you buy or sell a luxury home, make sure you look beyond their country club membership or the kind of car they drive and ask if they have a CLHMS designation.  Those simple five letters will help lend credibility to their claims of being a luxury real estate marketing specialist.



The Deutschmann Team – Your Certified Luxury Home Marketing Specialists

Did you know that the Deutschmann Team specializes in luxury home sales? Becky Deutschmann has acquired the CLHMS designation and is also a member of the Million Dollar Guild.  She would be happy to meet with you to discuss her team’s custom marketing plans and unique sales and marketing strategies that they have developed specifically for this market. Their track record speaks for itself… they have successfully sold every luxury home that they have listed!




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