We provide an unmatched level of quality real estate services for the Kitchener-Waterloo Region. With a thorough understanding of the Kitchener-Waterloo market and proven experience selling homes in the area, we blend an aggressive marketing plan customized for each unique client with effective sales tactics aimed at securing the highest attainable price for your home. When you list your home with us, we guarantee detailed attention to the selling process, and marketing solutions and features that help your home stand out from the local competition. Having the right agent with the perfect combination of experience, passion and knowledge is imperative for your home to get top dollar.
We are expert marketing professionals who offer premium marketing services to ensure your home gets the highest level of exposure it deserves. Our expertise in social media advertising brings hundreds of thousands of individuals to your figurative doorstep (and many to your literal doorstep!) as prospective buyers on your terms.
We also pride ourselves on working only with a select number of properties in order to give each client a personalized and detailed real estate service. Our hands-on approach and attention to detail allows us to highlight the personality and unique competitive advantage that lives within each home we sell.
Professionalism, reputation, honestly and integrity are the core pillars of our business. We are there with you from start to finish to provide the security and understanding you need for a positive sales experience. The work we do and the results that follow are what set us apart-we do real estate differently.
Let us help you make the most out of your investment.
Have you ever fallen in love with the room decor in a decorating magazine or a model home?
That magic is created by certified home staging experts within our company to help set our clients’ homes apart from the competition. You’ll receive valuable advice from an accredited home stager who is knowledgeable about the latest styles and trends, and how to prepare your home for sale so it can make a lasting impression. With certification in Interior Decorating and Home Staging, our hands-on approach embraces the small details that can make a huge difference.
No two homes are alike and marketing plans should reflect that. We will sit down with you and create a marketing plan that best suits your needs. And, if something isn’t working as we’d hoped, we’re not afraid to change it up and try something new. Creativity is the name of our game, and we’re always looking for innovative ways to market your homes. Contact us today to get a detailed marketing plan for your property.
All of our listings include professional, premium real estate photography by our top photographers, including daytime and evening pictures, aerial pictures and video, interior walk through video, floor plan drafting with virtual tours, professional square footage measurement, and virtual staging (if applicable). Stunning images that allow for a picture perfect presentation.
Social media plays an important role in real estate marketing; with 88% of homebuyers starting their home search online, digital based marketing is critical for selling real estate. Your listing will be featured on Instagram, Facebook, LinkedIn, Twitter, YouTube, dedicated property websites and more. Ads and social video ads are targeted to the perfect buyers for your home and ads are targeted by location, wealth, interests, and lifestyle. Our listings reach potential buyers on every type of computer, smartphone, and tablet. Our advertising works 24 hours a day to market your home to buyers everywhere in the world.
Your home will be marketed all day, every day, through the internet on the following sites: www.mls.ca, www.elitere.ca, www.remaxtwincity.ca, www.buysellimprove.com, www.collection.remax.ca (if applicable), www.luxuryhomes.com (if applicable).
It is important that your listing is visible to Agents in the Greater Toronto Area. Realtors do not look for homes on MLS (Realtor.ca). We have our own internal system that allows us to access listings and proprietary information that is not visible to the public. Being members of BREB allows us to list our properties for sale on the Toronto MLS system.
Our marketing efforts don’t just stop online. For those more traditional buyers who still love a good read, we’ll place ads in local real estate magazines to promote your home, create beautiful property postcards and market them to neighbours, nearby neighbourhoods, and even reach out to neighbouring cities to land the perfect buyer.
Communicating effectively, whether it’s buying or selling, is critical to a successful relationship. Time is of the essence in real estate, and we go above and beyond to quickly respond to our clients. We are also committed to providing you with continuous written listing updates on a bi-weekly basis and regularly sharing showing feedback. We are always available for your selling needs.
We have a full-service team and a strong support system of professionals. We work with award-winning stagers, photographers, graphic designers, advertising agencies, social media advertising experts, content creation specialists, a legal team, trusted mortgage brokers, home inspectors, contractors…the list goes on. Our strong and dedicated team of professionals ensures that whatever situation arises, we have a solution, allowing for a smooth transaction from contract to close.
Whether it’s competing in a multiple offer situation for a buyer or negotiating the best price for a seller, we always want our clients to have the upper hand; we don’t back down until you’re happy with what we’ve achieved for you.
We are well-connected; with a database of thousands and connections with local builders, our team builds relationships with new buyers every day, providing us with the opportunity to bring together buyers and sellers on an ongoing basis.
We offer a unique approach to pricing your home.
Backing our education, we have years of experience and know what works. We also continue to learn and keep up with changing needs, wants, styles, and preferences to ensure we stay ahead of the competition.
Did you know that only select real estate agents can call themselves a Certified Luxury Home Marketing Specialist™ (CLHMS)? We have acquired the CLMHS designation by meeting strict education requirements and demonstrating a successful track record in luxury home sales in the top 10% of our market.
We have earned The Institute for Luxury Home Marketing’s Million Dollar GUILD™ recognition for experience, knowledge, and expertise in million-dollar and above residential properties. We are Certified Luxury Home Marketing Specialists™ (CLHMS), part of an exclusive group of real estate professionals who have completed The Institute’s training and have a proven performance in the upper-tier market. Agents who have earned the GUILD™ recognition are performing at the highest level in their community. When you are buying or selling a luxury home, it is vital that you partner with a real estate professional who understands your needs and lifestyle. Real estate professionals with the GUILD Elite designation are the best of the best with the expertise and proven experience in the multi-million-dollar market to support the most discerning affluent buyers and sellers. GUILD Elite Members have exclusive access to a private peer group of other elite luxury agents for referrals, listing promotions, and networking opportunities. Access to market insights, cutting-edge tools, strategies, and specialized knowledge makes GUILD Elite distinguished professionals the obvious choice for buying and selling luxury properties.
We are also endorsed and supported as an affiliate member by LuxuryHomes.com, a world-wide luxury real estate network which focuses on marketing luxury real estate, homes, and properties. When you list your luxury home or property with us, it will be marketed on the LuxuryHomes.com website giving added exposure to potential buyers and agents around the world.
Your listing will be posted to World Properties (www.worldproperties.com), which is the official website of the International Consortium of real estate associations. This exposes your listing to leading real estate agents worldwide.
Your home will be featured in prominent global media brands including The New York Times, The Wall Street Journal, Robb Report and duPont Registry. The listing is also translated and distributed to dozens of prominent real estate sites throughout Asia, Europe, Australia, the Middle East, South America, and more. Your home will receive Global Exposure in over 100 International Ads, exposure to global buyers and investors, and placement in Juwai.com, the #1 real estate site in China.
We will create an online showcase for your home featuring magazine-quality professional photos, elegantly produced high definition video and stunning aerial animation.
Your home will benefit from cutting edge social media technology and robust exposure on sites like Facebook, Instagram, and YouTube internationally. Showcase listings reach potential local buyers on every type of computer, smartphone, and tablet. Ads and social video ads are targeted to the perfect buyers for your home and ads are targeted by location, wealth, interests, and lifestyle.
In 2018, Becky continued her real estate education and received certification in Interior Decorating and Home Staging.
When working with Sellers to determine a listing price, Realtors do what is known as a “Competitive Market Analysis”, or CMA. A CMA is performed by evaluating three listing types: “Just Sold”, “Currently Listed”, and “Expired”. By comparing listings that are similar to your property and that are in the same area, an estimate of value can be made for your property.
Our team takes this a step further in order to provide the most realistic picture of the price. When our team values a property, we consider various methods and apply the most relevant of those to arrive at a consensus value.
When valuing your property, we use:
1. Comparable Property Sales
2. List to Assessed Multiples and Sale to Assessed Multiples for similar properties
3. Average Appreciation from when you purchased
In addition to the above, we use experience and knowledge of the KW real estate market to make necessary adjustments to the numbers derived from the valuation methods above (examples are location, size, features and upgrades/renovations, amenities, landscaping/yard, current market conditions, etc.)
Our value estimate is based on a proprietary algorithm giving consideration to a number of different value approaches. Our valuation cannot consider those attributes that make your home special – these attributes can only be seen by visiting your property. Please contact us for a no-obligation review of this report so that we can pinpoint a more exact value.
You are hands down the best in town and we were so lucky to work with you. You really had our backs and were such a great support. We always said how patient you were, even though you do this all the time and answer the same questions, you were always so kind and attentive. We will definitely recommend you to anyone we know who may want to buy/sell.
Becky is extremely responsive and very good at ‘guiding’ us on specific questions to ask or things to look out for. She is definitely not your typical agent. She cares about the buyer making the right purchase for them rather than simply making a sale. She’s awesome! Thank you for all of your support through the sale of our home. Louise and I very much appreciate the effort and your assistance
